Amazon Brand Registry is a service offered by Amazon to support brand owners in safeguarding their registered trademarks and intellectual property on the Amazon marketplace within the United States. It offers a range of tools and benefits, including enhanced brand content creation, protection against counterfeit products and unauthorized sellers, global search and reporting capabilities to identify potential infringements, and expedited communication with Amazon's Brand Registry team. This program empowers brand owners to maintain brand authenticity, combat counterfeiting, and enhance the overall shopping experience for customers on Amazon's US platform.